Colgate Save Water

Colgate wanted enhance its commitment of long-term sustainability by promoting water conservation awareness among global consumers. The initiative aimed to educate individuals on the significant impact they can make by adopting simple habits, such as turning off the tap while brushing their teeth.

To effectively convey this message and inspire behavioral change, we partnered with Olympic Medalist Michael Phelps as our celebrity ambassador. His influence and commitment to the cause helped to amplify our message and encourage widespread participation in this environmental initiative.

The campaign was brought to life through a strategic mix of retail activation, compelling in-store displays, and an impactful Time Square takeover. These elements combined to provide consumers with memorable visual and experiential touchpoints, reinforcing the importance of water conservation in daily routines.