Colgate Mint Farmers

Colgate had the opportunity to craft a narrative that highlights the unique stories of American mint farmers, the hardworking individuals behind the fresh and natural ingredients in Colgate products.
By focusing on regional distinctions and the personal stories of these farmers, we aimed to bring a new level of awareness and appreciation for an everyday product.

Our approach involved a new brand platform that included digital, in-store, and packaging elements. We featured the faces and stories of local farmers to create a genuine connection between consumers and the origins of the products they use daily. This initiative not only celebrated the dedication and passion of American mint farmers but also offered consumers a deeper understanding of what makes Colgate products unique and trustworthy.

Through this project, we successfully enhanced brand perception by incorporating authentic and relatable storytelling, fostering consumer trust, and creating a meaningful impact on how everyday products are perceived.