Devin Goetz
Devin Goetz
Irish Spring is such a household iconic brand and for the first time in awhile went through a brand update. Overall updating their iconic logo and packaging. Irish Spring utilized the big Super Bowl game to announce their new campaign “Smell from a nice smelling place.” Through the brand campaign theme on ecommerce we brought this idea to life with unique photography that brings cues of this “nature” made up place to your shower or bathroom as well as bringing forward scents paired with our landscape.
Art Director/Designer: Devin Goetz
Photographer: Robbie Sokolowsky, Tribeca Journal
Stylist: Dominique Pagan & Diana Hu, Highgloss