Devin Goetz
Devin Goetz
Colgate® being such a large household brand who is focused on long-term sustainability efforts for the planet. How could Colgate® promote water conservation awareness to global consumers? Colgate® found a way to bring to focus to consumers the amount of water each person could save by turning off the tap with each brushing. Partnering with a celebrity ambassador better persuading people to join in on this behavioral and environmental change with an effective Retail Activation.
SILVER EFFIE 2019 / SINGLE-RETAILER PROGRAM
SILVER REGGIE 2019 / BRAND PURPOSE CAMPAIGN
BRONZE REGGIE 2019 / SHOPPER MARKETING CAMPAIGN
COLGATE CREATIVE AWARD 2019 / BEST SHOPPER MARKETING CAMPAIGN