International Brand Development: Nutella Peanut Butter Launch
The objective of this project was to redesign the Nutella brand to be more reflective of the brand's current position, that would now include a new peanut butter product offering.
Throughout the product development process, my class focused on the German/ European consumer market because we were able to travel to Germany for ten days and conduct research on the Nutella brand and peanut butter as well as the consumers habits. In addition to designing 2D packaging graphics my class developed a business plan for the brand and expanded the user experience.
Check out the full project and presentation, presented to Interbrand by clicking on the link below.